How to research a company for a job interview:

How to research a company for a job interview:

First step is to learn following 5 things

1. Company Mission Statement and Basic Facts
2. What Sets the Company Apart From its Competitors?
3. What is Being Said About the Company in the News and Through Social Networks?
4. How the Company is Structured
5. Who's in Charge?

*Should you take the time to research employees who you might know?
Go on LinkedIn and see if you are connected to anyone who has worked or currently works at the company, and if you are call them beforehand and ask some questions. When you're at the interview, and it's appropriate, you can say 'I'm actually connected to so and so who works in marketing through a friend.'

* Is there a downside when it comes to doing company research?

People do a ton of research and feel like they need to showcase that information, so doing too much research can actually work against you. People go in and say 'Why did you do this and that in Asia?' and they end up questioning the company – it's presenting the information they've gathered in a negative way.

* So what's the best way candidates can use the research they've done in the interview?
If you want to point to research you've done, say something like 'I saw this and I love it.' But, you don't ever want to say 'I would do this differently.' Learning about the company is also great for tailoring your interview examples and highlighting things that you see in the company that are commonalities with you and areas where your expertise could be useful.

* Should you Google the person you're interviewing with to learn about their background?
You don't need to. You are going to be tempted to use any information that you find there. But if you find no connecting points let it go and move on. Don't try to draw assumptions and don't make connections that don't exist. If they worked at the same company that you did, they are going to see it on your resume that's something they will bring up in an interview.

*What should you do if you're interviewing with a smaller company, which does not have a significant Web presence?

If you can't find any information on the company, you can say something like 'I'm really intrigued by the company and I'm really excited to learn more.' People love to talk about where they work. I think taking a look at the company Web site is good enough in this case. You can say 'I'm normally able to do some research about a company.' That is totally acceptable and can be a great conversation starter and connecting point. Once they start telling you about the company, you can say 'I worked on something very similar' and point to your experience.